Growth Hacking: How to use Steam and Steam Groups for streaming

In Good guides for streamers, Twitch Community, Twitch Marketing by Niki - NikitheligerLeave a Comment

Information about the series: This post is part of the series: How to stream on Twitch series how to setup the stream and do all the nitty gritty things. I hope these tips help you on the way to success! ?

On this post i’ll show you some of awesome tricks for Steam and Steam Groups that can really make a difference.

Funny thing: Is that i got a new follower while taking the screenshots for tip 1 and tip 2. So they work even if your not actually streaming 😉

Tip 1: Your Steam name

Most likely you have about a hundred or more friends on steam and it get’s bigger the more you stream and play games that are multiplayer games. Right?

When you go live change your name:
Live: twitch.tv/channelname

This way people will know that you are streaming and may pop in to check you out. Twitter, Facebook etc. Are awesome but most likely most of gamers are looking at their friend list on steam more regularly than any of the channels.

steam-name-tip

Benefits:
+ Your stream get’s more exposure.
+ People know that you can’t always reply to steam messages.
+ In some games like CS:GO your name appears on the scoreboard.

Tip 2: Game not on steam list?

Let’s say you are playing a game through another platform that isn’t popping up “Playing this game” on steam for your friends. What i have done is that i have added Hearthstone as a non steam game for my steam library.

Since it’s a non steam game you can change the name of the game for what ever you want to. And stay up on your friends list when you are playing something and not just “Online”.

When i’m playing some other game i just leave the “Login screen” on the background and open up the other game that i wan’t to play.

non-steam-games

Benefits:
+ People playing some game always show up higher than those that are not playing games.
+ When you switch games you can just change game name and popup will appear for others.
+ No more 6h missed exposure being just online.

Tip 3: Create a steam group + tips

As your stream get’s more popular your going to see that your friendlist is going to be full in no time. But you still want to play with people? Really popular style is to create a steam group where you can invite your followers. Many streamers don’t even play with people who are not in their steam group.

Benefits of the stream group for streaming is:
+ Notifications show up for people on the right side.
+ Events do a notification and a popup so your stream will get more exposure.
+ You can tell people about giveaways etc. So that all your viewers will be able to participate.
+ For you the best thing is that you’ll be able to remove and add new friends to play quickly.

How To Make a Steam Group

Credits and +1 rep: For Picture Tuts about the video!

Hey there! I’m Niko Vittaniemi aka NikiTheLiger. I’m a passionate Twitch Marketing, Growth hacking enthusiastic. Also a total nerd with tutorials and how-to guides to make things simpler and faster. My aim is to build the best resource for Twitch Streaming related thingies with guides that really matter. IRL i create and plan WordPress websites and eCommerce sites for B2B and B2C businesses.

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