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Social Media For Twitch Streamers Twitch Marketing

233 Twitch Followers in 7 Days – How did we do it?

Finding the right place to advertise your stream is pretty hard. Some places work and some places just won’t get your stream any viewers.

I have been really digging into how streamers market their stream with a mentality “What works the best”. There is quite a lot of tutorials that say that Twitter is the best place to do so. But i strongly disagree about that one.

Facebook posts seems to get x2 – x10 times more likes, shares and comments than the exact same post on Twitter. Funny ain’t it? 

Let’s use the power of Facebook

Okay since i figured out that Facebook seems to work i went on a search to find Facebook groups that other streamers use to promote their stream.

I found couple good places that are: United Streamers – Twitch, Hitbox, Youtube, & others and Twitch & YouTube Following & Growing Together these groups are also pretty active helping out new streamers. You can discuss basically everything behind streaming on there.

After getting into these groups i started to check out what get’s those likes and what doesn’t. The reality seemed to be the same thing that is going on in Twitter.

Works badly:

My stream is live come and check me out: twitch.tv/mychannelname

Works the best:

Hey there! I’m streaming (gamename) and maybe later (gamename). We are currently aiming for the (Goal). Come and join for the fun at: twitch.tv/mychannelname
Social channels:
link 1,
link 2,
link 3
+ Image.

Important! Not just any image will work

Most of the posts that do not get any likes, shares and comments, are just plain boring or look a lot like advertisement.

So it’s good to know that if something doesn’t work it’s probably that it just isn’t that good for advertising or it could work on another place.

Good thing about images in the Facebook groups is that it will be in the groups images section forever so it’s going to market the stream really long time.

Not forever though since it will get pushed down in the list when new images are uploaded.

Follower increase results:

49 new followers by starting to do this on the first day 🙂

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Repetition is the key

After we saw the affect of just posting live announcements for these two places we figured out why not to do it everyday?

Couple days after the initial push were quite slower but still pretty good compared to earlier Mon-Wed: 28  to last weeks Mon-Wed: 0.

Let’s change the game and niche down even more

Most of the time Chimmtv usually plays H1Z1 but her viewers have been asking her to play some CS:GO for quite awhile now.

If we look at her steam group and what people in the group plays the most seems to be also CS:GO (You need to look at each peoples profile to see the hours).

So why not try out the game that the folks already play?

Planned marketing for CS:GO and Facebook Groups

Chimmtv already told me that she is going to play CS:GO on Friday so i went on the hunt for some good Facebook groups where we can advertise her stream. I found couple global CS:GO groups but didn’t manage to get accepted in time for them.

But i got accepted for: CS:GO Finland group that has over 13 000 members. Since Chimm is from Finland it’s good way to advertise on this group, even though she only does English streams. Most of the Finnish folks know English.

Then the actual advertising

Here is the post that sky rocketed the followers on Twitch.: 142 followers in one day. This post was bringing more followers, likes and comments even while there was no stream on Saturday at all.

facebook-results-facebook-group

I know that you don’t most likely know Finnish language so below is the post turned into English.

Hello! Here is some streaming action going on from good Finnish stream for CS. Lady is still learning the ropes for CS:GO and she is trying to get to rank 3 so she can play competitive games.

Stream and Chat is in English where there is a bit older folks in the chat. Check her out if you are interested: http://twitch.tv/chimmtv

What i would suggest for you to do

If you are going to try out this kind of advertising in niche groups. I would suggest you to ask a friend or a mod to do the advertising.

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He/She can also reply to comments while the stream is on. Witch pumps up the conversation to the top in the group witch results for even more people seeing the actual post.

Also there will be trolls! It’s easier for a friend/mod to take care of these so you can just focus for the streaming.

Many groups also have this rule:
“Do not advertise your stream here” = But your friend is allowed to do so. Just not the streamer itself.

Follower results after 7 days:

Week before the advertising results were: 23 new followers. And the total results after doing advertising on Facebook groups were 233 new followers for the Twitch Channel. That is a 210 increase! 🙂

Testing out is the key

Testing out this was pretty fun and i guess will be doing daily adverts for chimmy in the future. Good thing to note is that you can mix it up little bit and it even seems that the “Works badly” posts actually work in niche groups. Not as good though if there is an image.

I guess it’s because without the image the stream is going to start play on Facebook and the viewer can’t see the chat so he/she can’t engage that well. But using an image he/she has no choice but to go to the actual channel to see the stream.

I hope this post helps you to think of new ways to promote your stream to greatness and even have fun while doing so!

There is also a good tutorial on the site how to get the most of out Twitter and instagram. If you are interested about that 🙂

It would be great to hear what works for you also! You can leave comments below here.

Tags:
Niki - Nikitheliger

Hey there! I'm Niko Vittaniemi aka NikiTheLiger. I'm a passionate Twitch Marketing, Growth hacking enthusiastic. Also a total nerd with tutorials and how-to guides to make things simpler and faster. My aim is to build the best resource for Twitch Streaming related thingies with guides that really matter. IRL i create and plan WordPress websites and eCommerce sites for B2B and B2C businesses.

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6 Comments

  1. Matt Pierce May 24, 2016

    Niki, great information on using social media to market a stream. If this is an inappropriate post, please delete. You may disagree, but I believe that marketing your stream on traditional social media is ineffective and inefficient since these traditional networks are not made for streamers. My partner and I have created a social network dedicated to streamers called Yeayur. Due to your knowledge, I’d appreciate if you have the time to check it out and provide any feedback. We just launched and are actively seeking feedback. Thanks!

    Reply
    1. NikiTheLiger May 24, 2016

      Hey Matt. Thanks for the comment and being the first to leave one on da blog! 🙂 And yea i agree that the advertising of the stream could / should be more effective. Most streamers that i have talked to have been starting to get the visibility that they deserve when using more images in their posts. And sure i would be interested about new cool opportunities to share for others! I tried to google your website but it didn’t appear there yet. Is this a closed platform still?

      1. Matt Pierce May 24, 2016

        Hey Niki. Thank you for the reply. Odd it doesn’t show up in the rankings, not many Yeayur out there. Anyway, it’s just Yeayur.com. I’m conscientious about posting links. As with any new web application, it’s tough attracting users which is why we are “hitting the pavement” like this. If you have time to offer feedback, that’d be appreciated. Thank you and keep up the good work with your content!

        1. NikiTheLiger May 25, 2016

          Hey Matt. I registered for the service and checked it out. I tried to create some thoughts post that could make the service even better. But seems that i hit the max for post length. Service gave me a max. 5mb image size error just with text. Might want to check up on that?

          And here are the thoughts:

          Hey there, this seems like a cool place 🙂 There is couple things that could make this even better and easier to use. First would be couple links for the menu on the top bar like.. Community, My Connections and Post an update. It would just make it easier to check all the happenings going on 🙂

          Second one would be some kind of clear read more link for the frontpage where the posts are. I think this would help viewers to check the stream quite a lot faster.

          Third thing that i would like is the ability to chat straight from here. For example i liked to use gaming for good platform for viewing the stream since streams didn’t lag from there nearly as much as they lagged in Twitch site. This could be a useful addition for the viewer and the streamer for lag free place.

          Fourth thing some kind of possibility to create clickable links. These are pretty important for all the giveaways and promotion stuff to get truly working.

          Fifth and last for the time being would be a ability to comment on the posts that streamer create for his profile. Currently there isn’t a possibility for that in Twitch posts but this could bring some community feeling for the folks that would like to use yeayur 🙂

          1. Matt Pierce May 26, 2016

            Hey Niki. Thank you for taking the time to offer your detailed feedback. We really do appreciate it. We are really looking for advocates or “change champions” that can give us solid feedback like this. Would you mind me using your Yeayur email to respond to this feedback as well as keep you personally in the loop on future updates? Thanks!

          2. NikiTheLiger May 26, 2016

            Hey Matt, No problem. Glad to help out 🙂 And yea hit me up with updates via e-mail. 🙂

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